Brand Guidelines and Logos

United Way of the Greater Clarksville Region adheres to brand guidelines in accordance with United Way World Wide. These download versions are made available to the media, workplace campaign participants, and partner agencies. Only agencies who are funded through United Way may use the logos with their materials. Please review guidelines below before using the logo. United Way reserves the right to request revisions in printed and online materials when branding guidelines are not followed.

Logo Guidelines

The United Way monotone logo must only be shown in black or blue (PMS 287). Unless printed on white paper, the brandmark requires a white border. Do not reduce the width of the United Way logo to less than .75 inches for print or 1 inch for screen applications. When resizing please use the shift key to maintain proper proportions. The rainbow hand should always be a perfect circle, not an oval.

Please use the following fonts in all materials:

  • Trade Gothic Cond Eighteen
  • MetaBold Roman

Color palette 
The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.

United Way Blue

Pantone: 287
C: 100 M: 74 Y:0 K:0
R: 16 G:22 B:127

United Way Light Blue

Pantone: 287 at 52%
C: 55 M: 40 Y:0 K:0
R: 124 G:129 B:184

United Way Red

Pantone: 179
C: 0 M: 85 Y: 89 K:0
R: 254 G:35 B:10

United Way Gold

Pantone: 143
C: 0 M: 34 Y: 86 K:0
R: 255 G:150 B:0